The Arena also hosts comedy nights, with comedians such as Eddie Izzard, Russell Howard, Bill Bailey, David Baddiel and Michael McIntyre having appeared. Baddiel's appearance alongside Rob Newman in 1993 is widely regarded as being responsible for bringing alternative comedy into the mainstream. Lee Evans has played Wembley eight times while Ricky Gervais is booked to appear in 2010. Sean
Lock was the first comedian to ever play the arena Flight of the Conchords have also sold out Wembley Arena. In addition, Wembley Arena is also famous for its ice shows, including Holiday on Ice, Disney on Ice, Dancing on Ice and the ice pantomimes which ran every Christmas at the Empire Pool from the 1950s to 1978. It also hosts the Strictly Come Dancing tour.
World Wrestling Entertainment taped its flagship television shows Raw and SmackDown! at the venue on 21 April 2006 and 22 April 2006 respectively. The company returned in October 2007 with the 'Survivor Series Tour'. WWF Insurrextion 2002, which also emanated from this venue, was the last ever World Wrestling Federation pay-per-view; the company was re-branded World Wrestling Entertainment just two days later on 6 May 2002.
Total Nonstop Action Wrestling held the final night of their UK Maximum iMPACT! Tour, on 24 January 2009, inside the Wembley Arena. On this night, the company set an all-time TNA attendance record of 8,100 fans. The bootcamp stage of The X Factor was held at Wembley Arena in June 2010.